The Importance of Standard Operating Procedures (SOPs) in Building a Scalable Business
Ever tried building a sandcastle without a plan? It crumbles. Similarly, a business without SOPs lacks a solid foundation.
Measuring Success: 5 Essential Tools
After writing ‘Measuring Success: 10 Metrics to Consider in Advertising,’ it became clear I needed to cover the tools to get those metrics. This article discusses the essential tools to measure success.