Proactive Retail Strategies for Economic Downturns
An economic downturn can be very challenging for retailers as people tend to spend less and the profitability and survival of businesses get threatened. What are the stragegies to put in place for this period?
How to Stay Consistent and Engaging on Social Media
Social media has become a vital tool for businesses looking to connect with their audience, build brand awareness, and drive sales. However, one of the biggest challenges businesses face is maintaining consistency while keeping their audience engaged.
Typography Matters: Where Many Nigerian Brands Get It Wrong
Let’s be honest, we’ve all seen that one flyer or billboard with five different fonts, all shouting at the same time. Or a logo with cursive writing so squiggly, that even the brand owner can’t read it.