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AI in Design: How Nigerian Designers Can Adapt (Instead of Getting Replaced)

Emmanuel Olugbemi May 23, 2025

The rise of Artificial Intelligence in design has sparked excitement, fear, and… let’s be real — a bit of confusion. From AI tools that generate

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Breaking the ‘Exposure Mentality’: Why Nigerian Designers Should Stop Working for Free

Emmanuel Olugbemi May 22, 2025

In the Nigerian creative industry, particularly in design, one common phrase floats around like a stubborn mosquito: “Do this for exposure, it’ll be great for

5 Trends Shaping the Advertising Industry in 2025

Abasifreke Edet May 21, 2025

Like every other industry, the world of advertising is evolving at lightning speed. New technologies, changing consumer behaviors, and a fierce competition for attention are

UI/UX Design for Nigerian Audiences: Why Western Design Trends Don’t Always Work Here

Emmanuel Olugbemi March 31, 2025

Users are more likely to engage with interfaces that feel familiar and reflect their everyday experiences. Incorporating elements that resonate with Nigerian visual culture, such as traditional patterns or familiar color palettes, can build trust and foster a sense of connection. Western design often lacks this cultural grounding, leading to a sense of alienation.

Client Retention Strategies That Work for Every Business

Abasifreke Edet March 31, 2025

Simply meeting expectations is no longer enough. To truly retain clients, you must consistently exceed them. Go the extra mile, offer unexpected value, and surprise them with exceptional service. These ‘wow’ moments create lasting impressions and turn clients into loyal advocates for your business.

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AI in Design: How Nigerian Designers Can Adapt (Instead of Getting Replaced)

Breaking the ‘Exposure Mentality’: Why Nigerian Designers Should Stop Working for Free

5 Trends Shaping the Advertising Industry in 2025

UI/UX Design for Nigerian Audiences: Why Western Design Trends Don’t Always Work Here

Client Retention Strategies That Work for Every Business