'Kayode Abiola, Author at The Ad Guys

Proactive Retail Strategies for Economic Downturns

An economic downturn can be very challenging for retailers as people tend to spend less and the profitability and survival of businesses get threatened. What are the stragegies to put in place for this period?

Measuring Success: 5 Essential Tools

After writing ‘Measuring Success: 10 Metrics to Consider in Advertising,’ it became clear I needed to cover the tools to get those metrics. This article discusses the essential tools to measure success.

Measuring Success: 10 Crucial Business Metrics

To measure the success of your advertising efforts, you must use the right metrics every time so you can know which of your efforts produce the best results, and then measure the impact of the effort on your overall goal.

This article discusses 10 important metrics you can use to measure the success of your business.

Stop Wasting Money: Make Your Newspaper Ads Work

Turn your ads into customer magnets. Discover the steps to crafting newspaper ads that work and get a good ROI.

Is Newspaper Advertising Right for Your Business?

Struggling to decide if newspaper ads are a good fit? Discover the pros and cons of newspaper advertising to see if it aligns with your business goals

The AI Advantage: Smarter Ads, Bigger Impact

Unleash the power of targeted campaigns, personalized experiences, and data-driven insights. Learn how AI can boost your ROI and reach the right audience.

The Ultimate Checklist: Choosing Your WordPress Theme in 12 Steps

Is your WordPress theme letting you down? Discover 12 game-changing factors you MUST consider before making your next choice. Design a website that converts & thrives!

Customer Personas: The Key to Understanding Your Customers and Meeting Their Needs

One of the most effective ways to understand your audience is by creating customer personas. This article discusses what customer personas are, why they are important, how to create them, and how to use them.