In the Nigerian creative industry, particularly in design, one common phrase floats around like a stubborn mosquito: “Do this for exposure, it’ll be great for your portfolio.”
At first, it sounds tempting — especially for newbies trying to make a name. But here’s the truth: exposure doesn’t pay bills. It doesn’t buy design tools. And it doesn’t fuel creativity.
What is the “Exposure Mentality”?
The “exposure mentality” is the idea that designers, especially emerging ones, should work for free in exchange for visibility or future opportunities. It’s often used by small businesses, influencers, or even big brands looking to get quality work without paying.
Why It’s a Trap
- No Guarantee of Value: Many clients promise exposure but don’t have an audience worth the trade. You end up doing quality work that goes unnoticed.
- Sets a Bad Precedent: Once you start free work, word spreads. You’ll likely attract more non-paying or low-paying clients who want the same treatment.
- Burnout Is Real: Design takes time, effort, creativity — doing all that for nothing? It wears you down.
- It Devalues the Industry: When many designers accept free jobs, it drives down the perceived value of design across the country.
So When Is Free Work Okay?
Not all free work is evil. Here are a few scenarios where it might be worth it:
- Personal Projects: Build your portfolio with case studies and projects you control.
- Strategic Collaborations: If you’re working with a startup or brand that aligns with your goals and values and offers a defined mutual benefit.
- Nonprofits or Causes You Genuinely Support: But even then, make sure it’s not exploitative.
How to Say No (Without Burning Bridges)
- “Thanks for the opportunity, but I only take on paid projects.”
- “I’d love to collaborate in the future when we can align on a budget.”
- “Here’s my rate card. Let me know if it works for you.”
Build Value, Then Charge for It.
You’re not just a ‘creative’—you’re a problem solver, a brand builder, and a visual communicator. Own that. And let people pay you for it.
