Creative Services - The Ad Guys

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Breaking the ‘Exposure Mentality’: Why Nigerian Designers Should Stop Working for Free

1 Comment / Creative Services / By Emmanuel Olugbemi

In the Nigerian creative industry, particularly in design, one common phrase floats around like a stubborn mosquito: “Do this for exposure, it’ll be great for your portfolio.” At first, it sounds tempting — especially for newbies trying to make a name. But here’s the truth: exposure doesn’t pay bills. It doesn’t buy design tools. And […]

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UI/UX Design for Nigerian Audiences: Why Western Design Trends Don’t Always Work Here

1 Comment / Creative Services / By Emmanuel Olugbemi

Users are more likely to engage with interfaces that feel familiar and reflect their everyday experiences. Incorporating elements that resonate with Nigerian visual culture, such as traditional patterns or familiar color palettes, can build trust and foster a sense of connection. Western design often lacks this cultural grounding, leading to a sense of alienation.

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Typography Matters: Where Many Nigerian Brands Get It Wrong

Branding, Creative Services / By Emmanuel Olugbemi

Let’s be honest, we’ve all seen that one flyer or billboard with five different fonts, all shouting at the same time. Or a logo with cursive writing so squiggly, that even the brand owner can’t read it.

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Mistakes to Avoid in Graphic Design for Advertising in Nigeria

Creative Services, Digital Advertising / By Emmanuel Olugbemi

Avoid costly errors! Learn about the common graphic design mistakes businesses in Nigeria make in their advertising. Improve your campaigns and boost ROI with these expert tips.

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Graphic Design Essentials for Small Businesses in Nigeria

1 Comment / Branding, Creative Services / By Emmanuel Olugbemi

For small businesses in Nigeria, graphic design is more than just aesthetics; it’s a strategic tool that communicates brand value, builds customer trust, and attracts attention in a competitive market.

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The Power of Visual Storytelling in Graphic Design

1 Comment / Branding, Creative Services / By Emmanuel Olugbemi

Visual storytelling is fundamental in building a brand’s identity. A brand is, in essence, a story—the story of who the company is, what it stands for, and how it wants to be perceived.

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The Ultimate Checklist: Choosing Your WordPress Theme in 12 Steps

Creative Services / By 'Kayode Abiola

Is your WordPress theme letting you down? Discover 12 game-changing factors you MUST consider before making your next choice. Design a website that converts & thrives!

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