Category: Digital Advertising

Beyond Display: TikTok and Spotify Ads for Reaching Niche Audiences

In the bustling world of digital marketing, the traditional dominance of search and display advertising is beginning to wane. For Chief Marketing Officers and business owners alike, the challenge is clear: the cost of acquiring customers on legacy platforms is rising, whilst engagement rates are plateauing. To cut through the noise, forward-thinking brands are looking […]

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Black Friday Season: What It Means and How Businesses Can Leverage It

Digital Advertising, Retail / By Boluwatife Oni-Kayode

Every November, one phrase dominates conversations in the business world; Black Friday. It’s the global shopping frenzy that has grown from a single-day sale in the United States to a month-long sales phenomenon celebrated across industries and continents. But beyond the rush and the red tags, Black Friday is a strategy. It’s about timing, psychology,

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online marketing commercial connection technology

Why Your Ad Account May Be Suspended (and How to Fix It)

Digital Advertising / By Boluwatife Oni-Kayode

Is your marketing stalled by an ad account suspension? This guide breaks down how to identify the real reason, fix policy issues, and prevent future bans on Meta, Google, & TikTok.

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Content Gap Analysis: Find Guest Posting Opportunities Your Competitors Miss

Digital Advertising / By 'Kayode Abiola

Stop chasing competitors! Learn the Content Gap Analysis strategy to uncover hidden Guest Posting Opportunities your rivals are completely missing. Rapidly build high-authority links & dominate your niche.

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Marketing Metrics Every Entrepreneur Should Track (Even If You Hate Numbers)

Digital Advertising, Traditional Advertising / By Abasifreke Edet

Don’t run your business blind! Learn how to use essential marketing metrics to make smarter decisions, prove your ROI, and grow your business with confidence.

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5 Trends Shaping the Advertising Industry in 2025

2 Comments / Digital Advertising, Traditional Advertising / By Abasifreke Edet

Like every other industry, the world of advertising is evolving at lightning speed. New technologies, changing consumer behaviors, and a fierce competition for attention are driving brands to rethink their strategies. Unsurprisingly, a fresh set of trends is reshaping how businesses connect with their audiences in 2025. Here’s a closer look at the trends shaping

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How to Beat the Social Media Algorithms in 2025

Digital Advertising, Public Relations / By Boluwatife Oni-Kayode

Struggling with social media reach? Learn how to master the 2025 algorithms on Instagram, TikTok, Facebook, Pinterest, and X. Get strategies to boost visibility, drive engagement, and future-proof your brand’s growth. Why Social Media Algorithms Matter More Than Ever In today’s crowded digital world, simply posting on social media isn’t enough. Every major platform uses

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Maximizing ROI in Digital Advertising (for Beginners)

Digital Advertising / By Boluwatife Oni-Kayode

Return on Investment (ROI) is the heartbeat of digital advertising. Simply put, it measures how much profit you generate for every dollar spent. It’s not just about getting clicks; it’s about getting profitable clicks. Understanding and tracking your ROI is the first step towards turning your advertising budget into a growth engine.

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How to Stay Consistent and Engaging on Social Media

Digital Advertising / By Boluwatife Oni-Kayode

Social media has become a vital tool for businesses looking to connect with their audience, build brand awareness, and drive sales. However, one of the biggest challenges businesses face is maintaining consistency while keeping their audience engaged.

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Measuring Success: 5 Essential Tools

1 Comment / Digital Advertising, Productivity / By 'Kayode Abiola

After writing ‘Measuring Success: 10 Metrics to Consider in Advertising,’ it became clear I needed to cover the tools to get those metrics. This article discusses the essential tools to measure success.

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