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Ecommerce

End of the “Digital Apartheid”: Nigeria’s PayPal-Paga Alliance & Its Global Impact

Creative Services, Ecommerce / By 'Kayode Abiola

For 2 decades, the relationship between Nigeria and PayPal has been, to put it politely, complicated. It was a “look but don’t touch” situation. You could send money out, but you couldn’t receive a dime back. For a country brimming with freelancers, tech talent, and entrepreneurs, this was like being invited to an all-you-can-eat buffet […]

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“Payment on Delivery” vs. Online Payment: How Checkout Options Affect Conversion Rates

Ecommerce / By 'Kayode Abiola

The Eternal Struggle of Nigerian E-commerce Picture this: You are throwing the most exclusive gala event of the year. You have spent weeks marketing it, the venue is booked, the catering is top-notch, and the excitement is palpable. You send out the invitations, and the RSVPs start flooding in. “Yes,” they say. “I will be

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