Advertising

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How Business Owners Should Set Up Their Marketing for Sales Growth

Digital Advertising, Productivity / By

Introduction Many business owners approach marketing with hope instead of structure. They post when they remember, run ads when sales are slow, and try new tactics based on trends rather than strategy. While this can bring occasional wins, it rarely leads to predictable sales growth. Sales rarely happen by accident. Behind every steady sales pipeline […]

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B2B Lead Generation in Lagos: Where the Big Fish Swim (And It’s Not Just LinkedIn)

Digital Advertising, Productivity / By

Let’s play a quick game of “Imagine.” Imagine you are Tunde. Tunde is the Managing Director of a mid-sized logistics firm in Apapa. It is 7:30 AM. He is currently stuck in traffic on the Third Mainland Bridge because a tanker decided to take a nap in the middle of the road. His air conditioning

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Beyond Display: TikTok and Spotify Ads for Reaching Niche Audiences

Digital Advertising / By

In the bustling world of digital marketing, the traditional dominance of search and display advertising is beginning to wane. For Chief Marketing Officers and business owners alike, the challenge is clear: the cost of acquiring customers on legacy platforms is rising, whilst engagement rates are plateauing. To cut through the noise, forward-thinking brands are looking

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Black Friday Season: What It Means and How Businesses Can Leverage It

Digital Advertising, Retail / By

Every November, one phrase dominates conversations in the business world; Black Friday. It’s the global shopping frenzy that has grown from a single-day sale in the United States to a month-long sales phenomenon celebrated across industries and continents. But beyond the rush and the red tags, Black Friday is a strategy. It’s about timing, psychology,

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5 Trends Shaping the Advertising Industry in 2025

2 Comments / Digital Advertising, Traditional Advertising / By

Like every other industry, the world of advertising is evolving at lightning speed. New technologies, changing consumer behaviors, and a fierce competition for attention are driving brands to rethink their strategies. Unsurprisingly, a fresh set of trends is reshaping how businesses connect with their audiences in 2025. Here’s a closer look at the trends shaping

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Maximizing ROI in digital advertising

Maximizing ROI in Digital Advertising (for Beginners)

Digital Advertising / By

Return on Investment (ROI) is the heartbeat of digital advertising. Simply put, it measures how much profit you generate for every dollar spent. It’s not just about getting clicks; it’s about getting profitable clicks. Understanding and tracking your ROI is the first step towards turning your advertising budget into a growth engine.

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