Maximizing ROI in Digital Advertising (for Beginners)

Maximizing ROI in digital advertising

Return on Investment (ROI) is the heartbeat of digital advertising. Simply put, it measures how much profit you generate for every dollar spent. It’s not just about getting clicks; it’s about getting profitable clicks. Understanding and tracking your ROI is the first step towards turning your advertising budget into a growth engine.

Measuring Success: 10 Crucial Business Metrics

Metrics for measuring success

To measure the success of your advertising efforts, you must use the right metrics every time so you can know which of your efforts produce the best results, and then measure the impact of the effort on your overall goal.

This article discusses 10 important metrics you can use to measure the success of your business.

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