Discover the necessity of balancing consistency & creativity in brand design. Build a flexible design system that fuels growth without sacrificing recognition.
How to Balance Consistency & Creativity in Brand Design Read More »
The rise of Artificial Intelligence in design has sparked excitement, fear, and… let’s be real — a bit of confusion. From AI tools that generate logos in seconds to platforms that automate UI layouts, it’s easy to ask: “Will AI take my job as a designer?” The short answer? Only if you let it. The
AI in Design: How Nigerian Designers Can Adapt (Instead of Getting Replaced) Read More »
In the Nigerian creative industry, particularly in design, one common phrase floats around like a stubborn mosquito: “Do this for exposure, it’ll be great for your portfolio.” At first, it sounds tempting — especially for newbies trying to make a name. But here’s the truth: exposure doesn’t pay bills. It doesn’t buy design tools. And
Breaking the ‘Exposure Mentality’: Why Nigerian Designers Should Stop Working for Free Read More »
To measure the success of your advertising efforts, you must use the right metrics every time so you can know which of your efforts produce the best results, and then measure the impact of the effort on your overall goal.
This article discusses 10 important metrics you can use to measure the success of your business.
Measuring Success: 10 Crucial Business Metrics Read More »
Visual storytelling is fundamental in building a brand’s identity. A brand is, in essence, a story—the story of who the company is, what it stands for, and how it wants to be perceived.
The Power of Visual Storytelling in Graphic Design Read More »
People can pay ten times more for a product simply because of its packaging. Your brand isn’t just about what you offer. It’s how you present it.
The Impact of Creative Packaging on Consumer Engagement Read More »
Popularly observed by Ali Hewson, “Business is tough and the fashion industry is particularly tough”. The fashion industry is an arena filled with fierce competition with little or no opportunity for budding entrepreneurs to find their feet. Competitors struggle with each other in a battle for industrial monopoly. The world has gone digital and therefore,
Colour is a powerful tool in visual communication, influencing perception, evoking emotions, and conveying messages. Understanding colour theory is essential for anyone involved in design, marketing, or branding. This article explores the fundamentals of colour theory and how to leverage it to create a compelling brand identity. The Basics of Colour Theory Colour theory is
Understanding Colour Theory: A Guide to Choosing the Right Colours for Your Brand Read More »
