“Payment on Delivery” vs. Online Payment: How Checkout Options Affect Conversion Rates
The Eternal Struggle of Nigerian E-commerce Picture this: You are throwing the most exclusive gala event of the year. You have spent weeks marketing it, the venue is booked, the catering is top-notch, and the excitement is palpable. You send out the invitations, and the RSVPs start flooding in. “Yes,” they say. “I will be […]
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