Typography Matters: Where Many Nigerian Brands Get It Wrong
Let’s be honest, we’ve all seen that one flyer or billboard with five different fonts, all shouting at the same time. Or a logo with cursive writing so squiggly, that even the brand owner can’t read it.
How Typography Impacts Advertising in a Multilingual Nigeria
For Nigerian organizations, a thoughtful approach to typography can mean the difference between being seen and being remembered.