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Typography

Typography Matters: Where Many Nigerian Brands Get It Wrong

Branding, Creative Services / By Emmanuel Olugbemi

Let’s be honest, we’ve all seen that one flyer or billboard with five different fonts, all shouting at the same time. Or a logo with cursive writing so squiggly, that even the brand owner can’t read it.

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How Typography Impacts Advertising in a Multilingual Nigeria

1 Comment / Branding, Digital Advertising, Traditional Advertising / By Emmanuel Olugbemi

For Nigerian organizations, a thoughtful approach to typography can mean the difference between being seen and being remembered.

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