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AI in Design: How Nigerian Designers Can Adapt (Instead of Getting Replaced)
The rise of Artificial Intelligence in design has sparked excitement, fear, and… let’s be real — a bit of confusion. From AI tools that generate
Breaking the ‘Exposure Mentality’: Why Nigerian Designers Should Stop Working for Free
In the Nigerian creative industry, particularly in design, one common phrase floats around like a stubborn mosquito: “Do this for exposure, it’ll be great for
5 Trends Shaping the Advertising Industry in 2025
Like every other industry, the world of advertising is evolving at lightning speed. New technologies, changing consumer behaviors, and a fierce competition for attention are
How to Beat the Social Media Algorithms in 2025
Struggling with social media reach? Learn how to master the 2025 algorithms on Instagram, TikTok, Facebook, Pinterest, and X. Get strategies to boost visibility, drive
UI/UX Design for Nigerian Audiences: Why Western Design Trends Don’t Always Work Here
Users are more likely to engage with interfaces that feel familiar and reflect their everyday experiences. Incorporating elements that resonate with Nigerian visual culture, such as traditional patterns or familiar color palettes, can build trust and foster a sense of connection. Western design often lacks this cultural grounding, leading to a sense of alienation.
Client Retention Strategies That Work for Every Business
Simply meeting expectations is no longer enough. To truly retain clients, you must consistently exceed them. Go the extra mile, offer unexpected value, and surprise them with exceptional service. These ‘wow’ moments create lasting impressions and turn clients into loyal advocates for your business.
Maximizing ROI in Digital Advertising (for Beginners)
Return on Investment (ROI) is the heartbeat of digital advertising. Simply put, it measures how much profit you generate for every dollar spent. It’s not just about getting clicks; it’s about getting profitable clicks. Understanding and tracking your ROI is the first step towards turning your advertising budget into a growth engine.
Proactive Retail Strategies for Economic Downturns
An economic downturn can be very challenging for retailers as people tend to spend less and the profitability and survival of businesses get threatened. What are the stragegies to put in place for this period?
How to Stay Consistent and Engaging on Social Media
Social media has become a vital tool for businesses looking to connect with their audience, build brand awareness, and drive sales. However, one of the biggest challenges businesses face is maintaining consistency while keeping their audience engaged.
Typography Matters: Where Many Nigerian Brands Get It Wrong
Let’s be honest, we’ve all seen that one flyer or billboard with five different fonts, all shouting at the same time. Or a logo with cursive writing so squiggly, that even the brand owner can’t read it.
The Importance of Standard Operating Procedures (SOPs) in Building a Scalable Business
Ever tried building a sandcastle without a plan? It crumbles. Similarly, a business without SOPs lacks a solid foundation.
Measuring Success: 5 Essential Tools
After writing ‘Measuring Success: 10 Metrics to Consider in Advertising,’ it became clear I needed to cover the tools to get those metrics. This article discusses the essential tools to measure success.