Category: Productivity

How to Start a Graphic Design Business in Nigeria: Your Blueprint for Success

Creative Services, Productivity / By 'Kayode Abiola

A few years ago, starting a graphic design business in Nigeria might have felt like a massive uphill battle. But believe me, the landscape has changed. It’s now an incredible opportunity for young, talented creatives. The digital world is booming, and every day, more and more small businesses, startups, and established companies are realizing they […]

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Hiring vs. Outsourcing: What Small Business Owners Should Know About Building Productive Teams

Productivity / By Abasifreke Edet

Not sure whether to hire in-house employees or outsource tasks for your small business? Learn the pros, cons, costs, and practical steps to build a productive team that supports your growth.

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african american freelancer working from home using financial graphs

Transforming Retail: Data-Driven Strategies for Success

Productivity / By 'Kayode Abiola

Transform your retail business with the power of data. Explore a comprehensive guide to implementing data-driven retail strategies for personalized customer experiences, efficient operations, and increased profitability.

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Turning Browsers into Buyers: Optimising the In-Store Customer Journey

1 Comment / Productivity / By Tolulope Kayode-Abiola

In an age dominated by e-commerce, the physical retail store remains a vital hub for customer engagement. Yet, a common challenge persists: converting casual “browsers” into committed “buyers.” The key to success isn’t just about what’s on the shelves, but about the entire experience from the moment a customer considers a visit to the second

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Client Retention Strategies That Work for Every Business

Productivity, Public Relations / By Abasifreke Edet

Simply meeting expectations is no longer enough. To truly retain clients, you must consistently exceed them. Go the extra mile, offer unexpected value, and surprise them with exceptional service. These ‘wow’ moments create lasting impressions and turn clients into loyal advocates for your business.

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Proactive Retail Strategies for Economic Downturns

Productivity / By 'Kayode Abiola

An economic downturn can be very challenging for retailers as people tend to spend less and the profitability and survival of businesses get threatened. What are the stragegies to put in place for this period?

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The Importance of Standard Operating Procedures (SOPs) in Building a Scalable Business

Productivity / By Abasifreke Edet

Ever tried building a sandcastle without a plan? It crumbles. Similarly, a business without SOPs lacks a solid foundation.

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Measuring Success: 5 Essential Tools

1 Comment / Digital Advertising, Productivity / By 'Kayode Abiola

After writing ‘Measuring Success: 10 Metrics to Consider in Advertising,’ it became clear I needed to cover the tools to get those metrics. This article discusses the essential tools to measure success.

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The Role of Operations in Enhancing the Client Experience

1 Comment / Productivity / By Abasifreke Edet

While marketing and sales are crucial for awareness, conversion, and acquisition, operations serve as the backbone for delivering on brand promises, ensuring consistency, and exceeding client expectations.

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How to Design a Store That Customers Love

2 Comments / Branding, Productivity / By Tolulope Kayode-Abiola

Did you know that 75% of consumers make purchasing decisions based on store atmosphere? This statistic underscores the importance of store design in today’s retail industry. By creating a visually appealing, functional, and customer-centric space, you can significantly boost your sales and brand reputation.

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