Productivity - The Ad Guys

teleworker at home office editing documents on his personal laptop

How Business Owners Should Set Up Their Marketing for Sales Growth

Digital Advertising, Productivity / By Abasifreke Edet

Introduction Many business owners approach marketing with hope instead of structure. They post when they remember, run ads when sales are slow, and try new tactics based on trends rather than strategy. While this can bring occasional wins, it rarely leads to predictable sales growth. Sales rarely happen by accident. Behind every steady sales pipeline […]

How Business Owners Should Set Up Their Marketing for Sales Growth Read More »

business owner planning a property investment during office tour with broker

B2B Lead Generation in Lagos: Where the Big Fish Swim (And It’s Not Just LinkedIn)

Digital Advertising, Productivity / By 'Kayode Abiola

Let’s play a quick game of “Imagine.” Imagine you are Tunde. Tunde is the Managing Director of a mid-sized logistics firm in Apapa. It is 7:30 AM. He is currently stuck in traffic on the Third Mainland Bridge because a tanker decided to take a nap in the middle of the road. His air conditioning

B2B Lead Generation in Lagos: Where the Big Fish Swim (And It’s Not Just LinkedIn) Read More »

Maximizing Marketing ROI Through Smart Operations Management

Productivity / By Abasifreke Edet

Stop wasting budget! Learn how smart operations management using workflows & automation is the missing link to successful execution and maximizing your marketing ROI.

Maximizing Marketing ROI Through Smart Operations Management Read More »

magnets attracting customers, business lead ideas, business team

From Lead Generation to Conversion: Effective Lead Management for Businesses

Productivity / By Abasifreke Edet

Discover what leads are, why lead management matters, how to build a workflow, the best tools, and proven practices to turn prospects into loyal customers. Learn how to manage leads effectively from generation to conversion.

From Lead Generation to Conversion: Effective Lead Management for Businesses Read More »

How to Start a Graphic Design Business in Nigeria: Your Blueprint for Success

Creative Services, Productivity / By 'Kayode Abiola

A few years ago, starting a graphic design business in Nigeria might have felt like a massive uphill battle. But believe me, the landscape has changed. It’s now an incredible opportunity for young, talented creatives. The digital world is booming, and every day, more and more small businesses, startups, and established companies are realizing they

How to Start a Graphic Design Business in Nigeria: Your Blueprint for Success Read More »

Hiring vs. Outsourcing: What Small Business Owners Should Know About Building Productive Teams

Productivity / By Abasifreke Edet

Not sure whether to hire in-house employees or outsource tasks for your small business? Learn the pros, cons, costs, and practical steps to build a productive team that supports your growth.

Hiring vs. Outsourcing: What Small Business Owners Should Know About Building Productive Teams Read More »

african american freelancer working from home using financial graphs

Transforming Retail: Data-Driven Strategies for Success

Productivity / By 'Kayode Abiola

Transform your retail business with the power of data. Explore a comprehensive guide to implementing data-driven retail strategies for personalized customer experiences, efficient operations, and increased profitability.

Transforming Retail: Data-Driven Strategies for Success Read More »

Turning Browsers into Buyers: Optimising the In-Store Customer Journey

1 Comment / Productivity / By Tolulope Kayode-Abiola

In an age dominated by e-commerce, the physical retail store remains a vital hub for customer engagement. Yet, a common challenge persists: converting casual “browsers” into committed “buyers.” The key to success isn’t just about what’s on the shelves, but about the entire experience from the moment a customer considers a visit to the second

Turning Browsers into Buyers: Optimising the In-Store Customer Journey Read More »

Client Retention Strategies That Work for Every Business

Productivity, Public Relations / By Abasifreke Edet

Simply meeting expectations is no longer enough. To truly retain clients, you must consistently exceed them. Go the extra mile, offer unexpected value, and surprise them with exceptional service. These ‘wow’ moments create lasting impressions and turn clients into loyal advocates for your business.

Client Retention Strategies That Work for Every Business Read More »

Proactive Retail Strategies for Economic Downturns

Productivity / By 'Kayode Abiola

An economic downturn can be very challenging for retailers as people tend to spend less and the profitability and survival of businesses get threatened. What are the stragegies to put in place for this period?

Proactive Retail Strategies for Economic Downturns Read More »