Every client relationship has a beginning. A moment of first contact. A tentative first conversation. A series of touchpoints that move from “who are you?” to “when do we start?” Most people only see the final result — the polished brand, the growing social presence, the website that loads beautifully and converts visitors. What they
From Outreach to Invoice: The Full Journey of a Lead at The Ad Guys Read More »
There is a specific kind of disappointment that comes with receiving a proposal document that reads like it was written before you ever spoke to the person sending it. The same generic intro. The same list of services with the same bullet points. The same pricing table that clearly gets sent to everyone. It doesn’t
Okay, we’re going to talk about some things that might sting a little. Not because we enjoy being the bearer of uncomfortable truths, but because at The Ad Guys, we have conversations with Nigerian business owners every single day. And across dozens of industries — fashion, food, fintech, real estate, beauty, logistics, retail; we keep
What Nigerian Businesses Get Wrong About Digital Marketing (And How to Fix It) Read More »
Raise your hand if you’ve ever said any of the following out loud: “Wait — did I follow up with them already?” “I know I spoke to this person but I can’t remember what we discussed.” “They said call me in two weeks and now it’s been a month.” If your hand is up; first
CRM or Chaos? How We Keep Track of 50+ Leads Without Losing Our Minds Read More »
Here’s a question that will immediately sort the great salespeople from the average ones: When you get on a call with a potential client, what’s your primary goal? If your answer was anything close to “to close the deal” or “to get them to sign up” — we need to talk. Not because you’re wrong
Stop Selling, Start Solving: The Secret Behind High-Converting Client Conversations Read More »
Picture this: a potential client has been silently watching your agency’s Instagram for three months. They’ve liked a few posts, saved one of your carousels, and watched your last Reel twice. They’re interested — they just haven’t raised their hand yet. Now imagine you send them a DM. Not a sales pitch. Not a “hey,
The DM That Closed the Deal: Why Social Selling Is the New Follow-Up Read More »
“So what do you actually do all day?” If I had a naira for every time someone asked me that when I tell them my job title, I’d probably have enough to run a solid Google Ads campaign. (Which, coincidentally, is one of the things The Ad Guys does extremely well — but we’ll get
A Day in the Life of a Lead Follow-Up Assistant at The Ad Guys Read More »
There’s a very thin line between persistent and annoying. Between consistent and desperate. Between someone following up because they genuinely believe they can help you and someone following up because they need to hit a number. The first type? People respect them. The second type? People ghost them, block them, and make memes about them
The Follow-Up Formula: Persistence Without the “Ick” Read More »
Let’s set the scene. You had a great initial conversation. The lead was excited, asking all the right questions, dropping hints like “yeah, we definitely need help with this” and “send over the proposal, let’s make it happen.” So you do. You send the proposal. You follow up. You follow up again. And then? Crickets.
Ghosted? Plot Twist: Here’s How We Win Back Cold Leads Read More »
There’s a specific kind of thrill that comes with a warm lead. They already know your name. They’ve peeked at your website. Maybe they even replied to your email with a “this looks interesting!” And then… silence. Not a no. But not a yes either. Just vibes in limbo. Sound familiar? If you’re in sales,
From “Maybe Later” to “Where Do I Sign?”: Turning Warm Leads Into Clients Read More »
